It?s a Colorful Entire world: The Meaning of Color Throughout Borders

As children, we are often asked ?what?s your selected color?? We thought that our color choice says a lot about who we're, understanding that the questioner will immediately understand its meaning.

But colors, like words, don't carry universal meaning. We all have different reactions to numerous tones and shades depending on how and where we had been raised, our past experiences from it, and our pair of preferences ? which, like children, can change inexplicably.

The facts are colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of some differences, you'll be able in order to avoid embarrassing cultural mistakes when talking about and taking advantage of colors among colleagues, friends, and clients ? and it will enable you to market your product effectively in global markets.

Below, a simple guide to five colors all over the world.


In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, many times, it carries the opposite meaning; in China, black could be the signature color for young boys, and it is used in celebrations and joyous events.

White, conversely, symbolizes age, death, and misfortune in China plus many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is among the most effective colors, and its meanings generally in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, so when along with white, signifies joy.

Japan - The traditional color for a heroic figure.

Russia - Representative in the Communist era. For this reason, it is strongly recommended to be extremely careful when you use this in Eastern European countries.

India - Purity, so wedding costumes in many cases are red. Also along with for married women.

United States - Danger (think "red light!") and used in in conjunction with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a color of life and health. But in the rest of Africa, red is really a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa as well as other regions of the continent.


Blue is frequently considered to get the "safest" global color, as it can certainly represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be viewed as the conservative, "corporate" color.

However, be mindful when you use blue to address highly pious audiences: the colour has significance in virtually every major world religion. For Hindus, it is the hue of Krishna, and a lot of in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, even though the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which may be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is recognized as a far more positive color. American retailers are leveraging the environmental movement to sell eco-friendly goods, often using green-themed packaging or ad campaigns to indicate a product's compliance with "green" standards. Not so in China and France, where reports have indicated that green is not a option for packaging.


If the Dutch have almost anything to say about this, the World Cup will be flooded with lots of orange august. (Orange may be the national colour of the website Netherlands and also the uniform color of the country's famous football team.)

On lack of with the world, however, orange includes a slightly more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically references your color preference to foreign friends or colleagues, you might like to discover more about that color and its cultural significance. Also, be aware of color choices since they connect with your organization?s campaign copy and graphics ? whether it be printed collateral, an online site, or marketing strategy. Know your target market along with their respective color conventions so that you don?t inadvertently send an unacceptable message. We recommend this useful visual representation by Information is Beautiful.

Oh oh and, our favorite colors at Acclaro are blue and orange.

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